Valve has taken another step to give developers greater discoverability and control over how products are displayed in the Steam store front. A new change gives developers the option to create their own discounts separate from scheduled service-wide sales.
“As with the addition of a ‘Recently Updated’ section to Steam, this is another effort to shorten the distance between developers and customers,” says Valve’s Aiden Kroll. “This new Steamworks tool allows developers to configure discounts for their own products, on their own schedules. They can define custom sale periods or opt in to regularly scheduled sales. This will enable developers to better coordinate their promotions with events, announcements, or major updates they are planning for their products.”
The new Steamworks changes allow developers to set the discount amount and the timeframe. Sales can be scheduled for up to two weeks.