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Ubisoft Not Interested in Games That Aren’t Franchises

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It appears that Watch Dogs will be the first entry in a long-running series, as Ubisoft’s senior vice president of sales and marketing has said the company won’t begin any projects that can’t be turned into franchises.

In an interview with The A List Daily, Tony Key explained that the cost of creating games was now so great that Ubisoft has no interest in creating standalone titles.

Responding to a question about whether Watch Dogs would spawn sequels, Key replied, “Absolutely. That’s what all our games are about; we won’t even start if we don’t think we can build a franchise out of it. There’s no more fire and forget – it’s too expensive.

Via www.ign.com

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