This website is a member of Liberty Alliance, which has been named as an company.

Subscribe via RSS

All Thumbs Gaming

Ubisoft Not Interested in Games That Aren’t Franchises


It appears that Watch Dogs will be the first entry in a long-running series, as Ubisoft’s senior vice president of sales and marketing has said the company won’t begin any projects that can’t be turned into franchises.

In an interview with The A List Daily, Tony Key explained that the cost of creating games was now so great that Ubisoft has no interest in creating standalone titles.

Responding to a question about whether Watch Dogs would spawn sequels, Key replied, “Absolutely. That’s what all our games are about; we won’t even start if we don’t think we can build a franchise out of it. There’s no more fire and forget – it’s too expensive.


Posting Policy
We have no tolerance for comments containing violence, racism, vulgarity, profanity, all caps, or discourteous behavior. Thank you for partnering with us to maintain a courteous and useful public environment where we can engage in reasonable discourse. Read more.

Privacy Policy | Media KitCopyright © 2017. is a member of Liberty Alliance. All rights reserved.