One might think Nvidia is worried about the move to AMD-branded chips in next-generation consoles. But beyond prior claims the company passed up on the opportunity to place its hardware in the PlayStation 4, now Nvidia is taking a confident stance in the face of what seems like a difficult situation. During a press event at E3 Tuesday night, senior vice president of content Tony Tamasi insisted the next generation of consoles would actually help Nvidia.
During his opening remarks, Tamasi stated the PlayStation 4 and Xbox One were, “nothing but good news.” Essentially, Nvidia feels that despite the total control AMD now maintains over the console APU market, the new consoles are good for developers, and will thereby raise the bar for the overall games market, including PC. Tamasi also displayed a number of slides with market data, claiming Nvidia currently maintains 66 percent of the GPU market to AMD’s 34 percent.