Pizza Hut is launching an app for Xbox Live, letting users order a pizza through their Xbox 360.
Once you’ve linked your Xbox Live account with a Pizza Hut account, and chosen the nearest pizza parlor, orders can be made using the game controller, voice input or Kinect gestures. And for those looking to combine ingredients for that perfect pizza, custom orders are also available.
This, of course, is not the only way to digitally create an order your pizza online — Domino’s iPad app comes to mind — but given the historical link between gaming and pizza, it might be the most natural.
“If you look at our audience, they love pizza. I mean, who doesn’t? It has international appeal, and Pizza Hut is a recognized brand that matches up well with the Xbox brand,” Xbox’s Larry Hryb told Polygon.
The app should be live starting today, April 23. To sweeten (salt, pepper?) the deal, Pizza hut will give Xbox users a 15% off their first purchase, as long as they download the app and make the order before May 6.