Look out Netlfix: Verizon and Redbox are looking to bump you from the coveted “thing most of your Xbox Live friends are doing at 3 a.m.” spot. Last year, news arrived of Verizon’s plans to team up with DVD-rental kiosk company Redbox to offer instant streaming. While the service still remains in beta, Microsoft’s Larry Hryb has announced Xbox 360 is the “exclusive” console provider for Redbox Instant’s imminent launch.
“Today we’re happy to reveal that Redbox Instant by Verizon will be coming to Xbox 360 in the very near future,” said Hryb. “If you are currently a Redbox Instant beta participant, you’ll receive an email with a unique code to access the app on Xbox 360 in the coming days.”
Redbox and Verizon are hoping to compete with similar services, including Netflix and Amazon Instant, by providing a means to easily grab physical copies of new releases. After pushing subscribers toward streaming-only plans with readjustments in pricing plans, the instant-streaming library on Netflix is seriously lacking in current titles. Redbox Instant will offer subscription plans of $8/month (DVD) or $9/month (Blu-ray) which allow you to grab four one-night rentals from Redbox kiosks (in addition to the streaming library).
The Xbox 360 app will also allow purchase and rentals of releases without a Redbox Instant subscription. If you’re not currently involved in the Redbox Instant beta, you can enter your email address at their site for a chance to join.
Update: Redbox representatives have issued clarification to IGN, stating that the service will be available on other games platforms in the future, but will be exclusive to Xbox 360 at the time of its initial launch.