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Sony Settles Lawsuit With Kevin Butler Actor Jerry Lambert

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Sony had sued actor Jerry Lambert, who played the company’s popular fictional spokesman Kevin Butler, for breach of contract after the actor played a character similar to Butler in a Bridgestone ad promoting a Wii giveaway. Today, it was announced that the lawsuit was settled.

When it filed the suit, Sony had issued the following statement:

“Sony Computer Entertainment America filed a lawsuit against Bridgestone and Wildcat Creek, Inc. on September 11. The claims are based on violations of the Lanham Act, misappropriation, breach of contract and tortious interference with a contractual relationship. We invested significant resources in bringing the Kevin Butler character to life and he’s become an iconic personality directly associated with PlayStation products over the years. Use of the Kevin Butler character to sell products other than those from PlayStation misappropriates Sony’s intellectual property, creates confusion in the market, and causes damage to Sony.”

Via www.gameinformer.com

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  • Dark Patriot

    And does anybody pay attention to Sony commercials? We don’t.

 

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