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GameStop: Sandy ‘had no impact’ on Assassin’s Creed III launch

Hurricane Sandy slammed the United States’ east coast the week thatAssassin’s Creed III launched in late October, knocking “hundreds” of GameStop stores out of power. However, this, as well as GameStop’scancellation of all midnight launch events in the region, did not hurt initial launch sales, the company said today.

 

“Clearly, having a major storm hit on the launch date of one of your largest titles is not what we would have predicted,” GameStop president Tony Bartel said today in a post-earnings financial call. “However, we had heroic efforts on the parts of our associates.”

Bartel added that GameStop was able to open some stores again the very next morning, and in some cases before its competitors. As a result, GameStop was able to “minimize the loss significantly,” and in fact, the game broke initial launch sales records at the retailer, he said.

 Read more at GameSpot

Via www.gamespot.com

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