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Sony on PS Vita: ‘Its a marathon, not a sprint’

Sony is confident that its PlayStation Vita hardware line will have success. Speaking to GamesIndustry International, Sony marketing manager John Koller said he is pleased with the device’s price positioning amidst a market stuffed with competition from Nintendo’s 3DS, as well as smartphones and tablets.

He would not comment on the possibility of a price cut in the immediate future, adding that Sony is in it for the long haul with regards to the PS Vita.

“I don’t want to get into anything specifically, but I do want to say, as we’ve said multiple times, it’s a marathon, not a sprint,” he said. “And it’s certainly going to be a marathon for Vita. It’s going to be a very good, solid platform for us, one that performs very well.”

Read more at GameSpot


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