Minecraft: Xbox 360 Edition is already a breakout hit. It has sold over 4 million copies since launch in May, driving $80 million in revenue. Now, it has hit another milestone. The latest Xbox Live activity chart reveals the game was the most popular title on Xbox Live for the week of October 15.
Minecraft: Xbox 360 Edition tallied more unique users on Xbox Live during the week than big-budget retail releases like Call of Duty: Modern Warfare 3, FIFA 13, Call of Duty: Black Ops, Borderlands 2, Halo: Reach, and Battlefield 3.
Not surprisingly, Minecraft: Xbox 360 Edition was also the best-selling Xbox Live Arcade title of the week, outperforming the likes of The Walking Dead, Sonic Adventure 2, and Trials Evolution. Specific sales figures were not released, but in August, Minecraft: Xbox 360 Edition was selling at a clip of 17,000 copies per day, amassing revenue of $340,000 every 24 hours.
Upon launch on May 9, Minecraft: Xbox 360 Edition became profitable in just one hour, selling more than 400,000 copies during its first 24 hours on sale, and breaking all previous Xbox Live arcade digital sales records. The game reached 1 million in sales in just five days.