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Ubisoft: Industry “Penalised” by Long Console Cycle

Ubisoft’s CEO has claimed that the lack of new consoles has damaged the entire games trade for consumers and developers alike.

In an interview with Gamasutra, Yves Guillemot shared his feeling that the lengthy console cycle has stymied creativity and led to companies resorting to making sequels.

“What we missed was a new console every five years,” he said. “We have been penalized by the lack of new consoles on the market. I understand the manufacturers don’t want them too often because it’s expensive, but it’s important for the entire industry to have new consoles because it helps creativity.

“It’s a lot less risky for us to create new IPs and new products when we’re in the beginning of a new generation,our customers are very open to new things. Our customers are reopening their minds — and they are really going after what’s best.

Read more at IGN


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  • lew

    BS… there have been substantial “add-ons to the current systems that would be akin to a new one. The Kinect was realeased a few years ago, almost changing the X-box experience entirely.. same can be said for the PS3… This idiot is blaming consoleds for lack of game creativity? He must be a liberal with the blame everyone else mentality…


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