Bethesda parent Zenimax files six different applications to cover use of Elder Scrolls battle cry in games, toys, clothing, and more.
If the owner of the Elder Scrolls series has its way, it will be able to let loose with a hearty “Fus Ro Dah” on other companies that seek to use its signature Skyrim cry in their own games, or even clothes and toys. As reported by Fusible, Bethesda Game Studios parent Zenimax Media last week applied for a half-dozen trademarks on “Fus Ro Dah” in a variety of contexts.
In addition to covering the phrase’s use in video games and related services, Zenimax’s trademark applications would also grant the company rights to use “Fus Ro Dah” on clothing, toys, backpacks, cosmetic bags, board games, sporting equipment, headphones, cell phone cases, and more. When asked about the filings, a Bethesda representative told GameSpot the company was “simply protecting our game and game content.”
The Elder Scrolls V: Skyrim garnered critical acclaim upon its November release and went on to ship more than 10 million units. Last week, the console versions of the game welcomed the 1.5 update, which added a killcam feature for projectile weapons and spells, as well as new animations, crash fixes, and optimizations.